Lavender Trader Magazine - Your Source for Inspiration

Gigi de Lugo, a 4th-Generation Virgin Islander, based in Nashville since 1993, is the Lavender Trader,'s Editor-in-Chief, at the helm of this ship, Islander style. yes, her not-for-sailing sailboat, "Mermaid of The Lavender" lives on her farm outside of Nashville, TN

This magazine is a continuation of Gigi’s long-term commitment to elevating her emerging lavender farmers and helping move all their hard work and passionate dedication for growing lavender - from a dream into sustainable small farm business ventures. Lavender is a relatively new crop in the South and requires hybrid plants, unique growing conditions, and more - to thrive. The Southern humidity & weather is a challenge - so is the clay soil.  Our farmers are among the pioneers of this evolution - we aren’t the first, but we are born of a common thread - during and after the pandemic - through Lavender Love.

PREMIERE EDITION ~ 2025

Welcome to Lavender Trader,  our NEW lifestyle magazine published by The Lavender Exchange (TLx) ~ an alliance of Lavender farmers established since 2020 who sourced plants & consulting from Nashville-based, Gigi’s Lavender Company. 

Lavender Trader features intimate lavender farmer life portraits and deeply personal stories, with accounts of triumphs and transformational experiences .  Our TLx member farms are in TN, VA, KY,  AL, MO, KS, IA, & wildcard member in NY We're here to connect YOU to THEM & support them growing. *In Addition to an abundance of dreamy photos* 

Lavender Trader procures & develops uniquely Artisan products cultivated alongside our TLx Member Farms and invites you to connect to their lavender journey, product development & explorations testing new creations. Together with our Lavender Traders (wholesale/retail partners) and distributing TLx Artisan products  to the USVI , our harvests emerge into the world & your daily life.  

*Lavender Trader is published twice a year, in the Fall & Spring*